Now that you’e got your blog up and going and the links nofollowed and have it in all the right places to be seen, you might be interested in hosting a giveaway! Giveaways are a great way to provide value to your readers! It’s a good way to give back to them for visiting your blog and will even attract some new readers that will hopefully stick around to check out all your great content! So, today in Blogging 101, we’re going to cover how to find sponsors for your giveaway!
The Do’s of Finding a Sponsor
Do familiarize yourself with the sponsor before sending them a letter.
Do try to use the owner or CEO’s name. If you search for it you can most likely find it!
Do tell them what you like about their shop or company. Flattery will get you everywhere!
Do tell them what you can do for them. Include stats; page views, followers, page rank, ect.
Do brag about yourself and your blog. Now is not the time to be modest.
The Don’ts of Finding a Sponsor
Don’t send a generic letter.
Don’t send a pitch to a store or company whose products you don’t like – it will show through.
Don’t lack confidence! Believing in yourself with make the company believe in you!
Don’t beg – state your intent and the benefits of participation but don’t beg!
Don’t get discouraged if you hear no.
Pretty straight forward right? Well, not really. Each sponsor requires a different approach. Once you have sent out about a dozen pitch letters, you will begin to get a feel for how to approach each one. The key to a successful pitch is research. Yes, it takes time. But would you rather send out 500 quick pitches that don’t have a great response rate or take the time to send out 5 well thought out pitches where you are more likely to get a response? 5? That’s what I thought. So now, let’s look at little more at what sponsors you want to approach.
Where to Find Sponsors for Giveaways
Etsy, Etsy! Etsy is a fabulous place to find sponsors. Many of these shops are growing and looking to gain visibility. Again, DO NOT pitch a sponsor whose products you have no interest in or who your blog would not be a good fit for. Take my blog, The Adventures of J-Man and MillerBug, for example. I focus on family friendly products that are mainly for women and children. I would not want to pitch a sponsor who focuses on men’s garments. I would want to focus on sponsors who have great children’s items or items mommies love (like bath products and jewelry). So how do you pitch Etsy shops for potential sponsorship? DO NOT SEND MESSAGES ON ETSY! If you send unsolicited messages on Etsy, you will quickly be banned and have no access to the site! You can join a team (Blog & Sponsor Connection Team, The Giveaway Connection) or you can search out individual shops. Most shops will have an outside website. Go to the website, find the contact tab or an email address and you will be able to send the shop owner a personal message.
Other Giveaways! As you are looking at other blogs, be sure to look at their giveaways. Find blogs that are similar in size and content as yours. Look and see what giveaways they have done before. Shops or companies that are familiar with the blog giveaway process are much more likely to agree to sponsor.
Your Wish List! We all have one; items that we would love to have. Be realistic in which of these companies you pitch but it is fine to dream big! Think of items you would love to win (Tassimo Brewbot, Car Seat, ect) and look up the companies. You will usually be able to find a PR tab with an email address for media inquiries. Sent them a detailed email explaining what you are looking for and how participating in your event can benefit their company. You are more likely to hear no from the big sponsors but every once in a while you will get a yes and it will make the process worth it.
Writing Your Pitch Letter
Writing your pitch letter is very important. Again, it is essential to personalize it! It’s fine to have a general format that you go with but do not send out the exact same thing over and over. Many shops (especially on Etsy) know each other and will compare notes. You DO NOT want to be known as that blogger who sends everyone the same thing. Below is an example of the general way a pitch should read (remember this letter is specific to my blog – you will need you own information and the sponsor in this letter is fictional).
Your shop, Designs By Ann, is one of my absolute favorites. I have fallen in love with your adorable children’s hats and clothes. Every time I visit I find yet another item that I must have for my little one! I have hearted many of your items for our Valentine’s wish list – with some of my favorites being your soft chenille beanie and adorable summer onesie.
I would love to feature your designs on my blog, The Adventures of J-Man and MillerBug! My audience is mostly young mothers like myself and I know they would love you just as much as I do! I have over 8,000 Facebook fans and receive over 40,000 page views each month so you can be sure your designs would be seen! After all, being seen is the first step to sales and I want to be able to say “I knew her before she was big!”
As a sponsor on The Adventures of J-Man and MillerBug, you will get a sponsor spotlight post on my blog dedicated specifically to you and great exposure to my readers! Additionally, you will be featured in a giveaway which will run for two and a half weeks, get shoutouts on my Facebook and Twitter pages and be listed in my weekly giveaway directory. Doesn’t that sound great! Please let me know what item you would like to sponsor so that I can be sure to include you!
I am including my media kit to give you a better idea of how my giveaways work as well as the exposure you can gain from participating. Again, I am a big fan of your designs and look forward to working with you to grow your shop!
The Adventures of J-Man and MillerBug
That’s it! It’s not super hard and once you’ve written a few, you will get the hang of it. Now don’t expect to hear back from every letter you send. That’s just not realistic. Be prepared to hear no – probably more than you hear yes. But stick with it and you will see results and find fantastic sponsors that are a great fit for you blog.
Just as a quick side note, really think hard before you accept sponsors that approach you but don’t line up with the vision on your blog. Potential sponsors will be checking out your blog to see who you have worked with before and if you have sponsors who are completely off base with what you write about, you will lose some of your credibility!
Excited! Ready to send out those letters? Well, hang on just a second! As you saw mentioned in the letter, you need a media kit to attach! If you have one already – GREAT! If not, be sure to check back next week for how to compose an Attention Catching Media Kit!