Last week we talked about how to pitch companies for giveaways. And that pitch letter is so important. But what is equally important is an effective media kit to attach to the pitch letter (or send after initial contact has been made). Your media kit lays out the guidelines for working with you. It tells potential sponsors and advertisers what you can do for them and what you expect them to do to work with you. Your media kit should highlight your strengths, show how effective you are and let the company know why they should work with you! So today we are going to discuss how to write your own effective media kit!
You can do a lot of different things with your media kit. Depending on your level of computer expertise you can make it really involved and snazzy or you can keep it simple. How creative you want to be is up to you! I have seen some media kits that just blow me away – and I’ve seen some that leave me wanting more. I’m not going to tell you the formula for your media kit’s appearance because you want to make it a reflection of your blog. But I am going to tell you some of the most important things to include!
Your Media Kit Should be a Representation of Your Blog
Remember the things that make your blog stand out! Do you have an image that is specifically associated with your blog? Is there a certain background that instantly brings your blog to mind. Try to tie those things into your media kit. You have worked hard to brand yourself and make your blog memorable in people’s minds. You NEED to carry this over to your media kit. You want PR reps and advertisers to be able to mentally associate your media kit with your blog and know that you are able to keep your brand image – making it strong and allowing it to stand out! Think of your media kit as an accessory for your blog. You wouldn’t wear blue shoes with a black dress right? So make sure that your media kit and blog match up and compliment each other!
Your Contact Information Should be Easy to Find
Yes, maybe you emailed them. But when a PR rep is looking through media kits and making decisions of who to work with, they don’t want to have to go digging back through emails. Make sure your blog address and email address are displayed prominently on your media kit. It’s not a bad idea to have links to your social media sites as well. Provide all the information they need to check out your abilities and contact you back! This increases your chances of getting a response!
Include a BRIEF Pitch
You’ve already written a pitch letter so don’t make your media kit extra long just to be able to include the whole pitch letter. You want a short abbreviated statemtent that gets to the point! This is called at elevator pitch and is ideally two sentences or less explaining what your blog is about. For example: The Adventures of J-Man and MillerBug is a one stop shop for all things mom and baby! With great giveaways, excited reviews and trusted resources, we are here to answer mom’s questions and help her stylishly navigate through life with little ones.
Explain Your Options
This is where you get into the nitty gritty of what you offer on your blog. Do you do giveaways? Then include the guidelines that must be followed for your giveaways – tell how long they run, where you promote them, if you require the company to ship directly to the winner and whether there is any fee associated with them. Are you a reviewer? Be sure to include information on how many links you will include in a review and the average word length of a review. Are there certain items that you won’t feature on your blog? Let it be known! This should be the reference form between you and the PR rep. That way, if something is not done according to the guidelines, you have documentation to go back to and show that you have fulfilled your end of the bargain!
Tell Them Who Loves You!
Stats, Stats, Stats! You may not always love them but you gotta share them! Include your Facebook fans, Twitter followers, Google+ followers, Alexa Ranking, Page Rank, Moz Rank and the demographics of those who read your blog. You want them to know your reach! You want them to see that being featured on your blog is of great value to them. You want them to know what type of fan base you have! Don’t worry if your numbers aren’t what you want them to be. Focus on the fact that the majority of your readers are a certain demographic (i.e. stay at home moms, working moms, young moms) which is the perfect fit for their product! It’s up to you to make your numbers impressive! Sometimes someone with 500 loyal followers can be a lot more influential than someone with 5,000 lackadaisical followers – so know your readers and use that knowledge to best promote your blog!
Do you offer paid ad spots on your blog? If so, include a section that tell about the options. Can you only do 125 x 125 buttons or do you also offer text links and sponsored posts. What are your prices? Do you give discounts for multiple month commitments? Be sure to be specific here but also note if you are willing not negotiate. Give lots of options so that there is most likely something for any budget!
Wrap it Up with a Strong Close
Closing is one of the most important parts of selling yourself. Use a strong closing statement and include a call to action. For example: Thank you for your interest in a collaboration with The Adventures of J-Man and MillerBug. If your company is ready to grow email me today to set up your opportunity to be seen by thousands! Leave them wanting to send you a message. Let them know why they should. And then be ready to live up to everything you have said in your media kit when they do!
So that’s it! The basic guidelines for your media kit. Is there a cookie cutter formula for you to use. Yes, but you really don’t want to! Instead, be creative and make a media kit that shows who you are and why companies should work with you! Individuality is what will make you stand out from the crowd! Mix things up and find new and creative ways to showcase your strengths! You’ve got the ingredients above, now see what creation you can make!